Our celebrated origins course. Short, fun videos and worksheets — free of jargon. Covers goal-setting, user interviews, experimentation, prioritisation, and stakeholder management.
10 modules · Self-paced · 1 year access · Certificate included
Course Curriculum
1What is Product Management?
VideoA Product Manager's Purpose
ReadingA Roadmap To This Course and Your Role
ReadingThe History of Product Management
VideoAgile and Product Management
VideoModule Roundup
QuizModule 1: Quiz for Understanding
2Goals and Metrics
VideoGoals and Metrics
VideoPirate (AARRR) Metrics
VideoHEART Framework
ReadingChoosing the Right Metrics and Goals
VideoThe Product Strategy Canvas
ReadingModule Roundup
QuizModule 2: Quiz for Understanding
3Empathizing with Users
ReadingBuilding Empathy
VideoEffective Customer Interviews
VideoGood User Personas
VideoEmpathy Maps
ReadingWeekly Roundup
QuizModule 3: Quiz for Understanding
4Identifying The Problem
ReadingKilling Your Bias to Focus on the Problem
VideoJobs to Be Done
ReadingProblems vs Requirements
VideoOpportunities: Choosing the Right Problem
ReadingModule Roundup
QuizModule 4: Quiz for Understanding
5Problem Exploration
VideoExperimenting to Learn
VideoFinding Problem-Solution Fit
VideoThe Product Kata
ReadingCreating the Value Proposition
ReadingModule Roundup
QuizModule 5: Quiz for Understanding
6Solution Exploration
VideoFinding Product-Market Fit
VideoIdentifying Assumptions
ReadingThe Truth About MVPs
ReadingA/B Testing: When and Why
ReadingModule Roundup
QuizModule 6: Quiz for Understanding
7Building the Right Thing
ReadingBuilding a Solution Strategy
VideoStory Mapping & Minimum Feature Sets
ReadingCost of Delay
VideoFeedback, Iteration, and Definition of Done
ReadingModule Roundup
QuizModule 7: Quiz for Understanding
8Prioritization and Roadmaps
ReadingThe Deal with Backlogs
ReadingPrioritization Guidelines
VideoEffective Roadmaps
ReadingSunsetting Products and Features
ReadingTools and Frameworks for Product Managers
ReadingModule Roundup
QuizModule 8: Quiz for Understanding
9Stakeholders and Teams
VideoRunning Ideation Sessions
ReadingUnderstanding Stakeholders and Getting Buy In
ReadingMotivating and Working with Your Team
ReadingModule Roundup
QuizModule 9: Quiz for Understanding
10Putting It All Together
ReadingContinuing Your Product Management Education
ReadingCase Study on Improvement Phase
ReadingCase Study on Creation Phase
VideoGood vs. Great Product Managers
ReadingFull Class Activity/Readings Roundup
QuizModule 10: Final Quiz!