Create a strategy that aligns with business goals, delights customers, and stands out in a crowded market. Every unit includes interactive case studies and ready-to-use templates you can apply immediately.
6 units · 2–3 hours per unit · Self-paced · 1 year access · Certificate included
Best suited for senior PMs, Directors of Product, VPs of Product, and Chief Product Officers.
Course Curriculum
1Product Strategy Fundamentals with Product Kata
ReadingDistinguish strategy concepts
ReadingMaster the Product Kata method
ReadingConnect business outcomes with customer needs
ActivityInteractive case study
ReadingPractical templates & tools
QuizKnowledge-check quiz
2Understanding Strategic Direction
ReadingIdentify factors influencing company strategic intents
ReadingAdapt approaches for different company contexts
ReadingClarify vague strategic intents
ActivityInteractive case study
ReadingPractical templates & tools
QuizKnowledge-check quiz
3Analyze the Current State
ReadingUse current state analysis as benchmark
ReadingMaster quantitative and qualitative research
ReadingSynthesise data into compelling stories
ActivityInteractive case study
ReadingPractical templates & tools
QuizKnowledge-check quiz
4Set the Next Goal: Product Visions and Initiatives
ReadingRecognise robust strategy elements
ReadingUse the Strategy Memo tool
ReadingBuild persuasive business cases
ActivityInteractive case study
ReadingPractical templates & tools
QuizKnowledge-check quiz
5Deploying and Executing Product Strategy
ReadingCommunicate strategy in three directions (up, down, across)
ReadingGet buy-in from stakeholders
ReadingStructure collaborative roadmaps
ActivityInteractive case study
ReadingPractical templates & tools
QuizKnowledge-check quiz
6Monitoring and Evolution of Your Product Strategy
ReadingIdentify strategy review triggers
ReadingSet realistic expectations
ReadingEvolve strategy based on market changes
ActivityInteractive case study
ReadingPractical templates & tools
QuizKnowledge-check quiz